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Is it OK to use Trade Marks in Adwords Keywords & Metatags?

by Jeanette Jifkins | May 17, 2016 | Legal Articles

Where the keywords used are “invisible and inaudible, indeed imperceptible, to consumers” their use cannot be as a trade mark to distinguish goods or services. In March 2016 Her Honour Justice Katzmann made it very clear that using a competitor’s trade mark in the...

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